Privacy policy
Definitions
Administrator (We) – 50kg Sp. z o. o. Ul. Twarda 18 00-105 Warszawa NIP 5252937654 REGON 524068280000 KRS 0001011474
Personal data – all information about a natural person identified or identifiable by one or more factors specific to physical, physiological, genetic, mental, economic, cultural or social identity, including the IP of the device, location data, Internet identifier and information collected through cookies and other similar technology.
Policy – this Privacy Policy.
RODO – Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC.
Service – the website operated by us at 50kg.co.uk
User (you) – any natural person visiting the Service or using one or more of the services or functionalities described in the Policy
Data processing in connection with the use of the Service
In connection with your use of the Website, we collect your data to the extent necessary to provide the individual services offered, as well as information about your activity on the Website. The detailed principles and purposes of the processing of personal data collected during your use of the Website are described below.
Use of the Website
We process the personal data of all persons using the Website (including: ) IP address or other identifiers and information collected through cookies or other similar technologies) and who are not registered Users (i.e. persons who do not have a profile on the Website) for the following purposes:
For the purpose of providing services electronically in terms of making the content collected on the Website available to Users – in which case the legal basis for the processing is the necessity of the processing for the performance of the contract (Article 6(1)(b) RODO);
for analytical and statistical purposes – then the legal basis for processing is our legitimate interest (Article 6(1)(f) RODO) consisting in conducting analyses of Users’ activities, as well as their preferences to improve the applied functionalities and provided services;
for the purposes of possibly establishing, pursuing or defending against claims – the legal basis for the processing is our legitimate interest (Article 6(1)(f) RODO) in protecting our rights;
for marketing purposes (ours and those of our partners), in particular, related to the presentation of behavioural advertising – the principles of processing personal data for marketing purposes are described in the “MARKETING” section.
Your activity on the Website, including your personal data, is recorded in system logs. The information collected in the logs is processed primarily for purposes related to providing the Services. We also process it for technical, administrative purposes, for the purposes of ensuring the security of the IT system and the management of this system, as well as for analytical and statistical purposes – in this regard, the legal basis for processing is our legitimate interest (Article 6(1)(f) RODO).
Use of paid services on the Website
If you place an order (to purchase goods or services) on the Website, we will process your personal data for the following purposes:
for the fulfilment of your order – the legal basis for processing is the necessity of the processing for the performance of the contract (Article 6(1)(b) RODO); with regard to data provided optionally, the legal basis for processing is consent (Article 6(1)(a) RODO);
to comply with statutory obligations incumbent on us, and arising in particular from tax and accounting legislation – the legal basis for processing is a legal obligation (Article 6(1)(c) RODO);
for analytical and statistical purposes – the legal basis of the processing is our legitimate interest (Article 6(1)(f) RODO) to analyse your activity on the Website, as well as your shopping preferences to improve the functionalities used;
for the purposes of possibly establishing, pursuing or defending against claims – the legal basis for processing is our legitimate interest (Article 6(1)(f) RODO) in protecting our rights.
Contact forms
On the Website, we provide you with the possibility to contact us using electronic contact forms. Using the form requires you to provide the personal data necessary for us to contact you and answer your question. You may also provide other data in the form to facilitate our contact or to handle your enquiry. Provision of data marked as mandatory is required to receive and handle your enquiry, and failure to do so will result in us being unable to handle your enquiry. The provision of other data is voluntary.
The personal data you send us via the contact form are processed:
For the purposes of identifying you as the sender and handling your enquiry sent via the form provided – the legal basis for the processing is the necessity of the processing for the performance of the service contract (Article 6(1)(b) RODO);
For analytical and statistical purposes – the legal basis of the processing is our legitimate interest (Article 6(1)(f) RODO) which consists in keeping statistics on the queries submitted by Users via the Service to improve its functionality.
Marketing
We process your personal data to carry out marketing activities, which may consist of:
displaying marketing content that is not tailored to your preferences (contextual advertising);
displaying marketing content that matches your interests (behavioural advertising);
sending you e-mail alerts about interesting offers or content, which in some cases contain commercial information (newsletter service)
carrying out other activities related to the direct marketing of goods and services (sending commercial information by e-mail and telemarketing activities).
To carry out marketing activities, we sometimes use profiling (if you have consented). This means that by means of automated data processing, we assess selected factors about individuals to analyse their behaviour or make predictions for the future.
Newsletter
We provide a newsletter service under the terms and conditions only if. You provide us with your email address for this purpose. The provision of data is required to provide the newsletter service; failure to do so will result in the newsletter not being sent.
Personal data collected for the newsletter are processed:
to provide the newsletter mailing service – the legal basis for the processing is that the processing is necessary for the performance of the contract (Art. 6(1)(b) RODO);
for the purpose of targeting you with marketing content as part of the newsletter – the legal basis for processing, including profiling, is our legitimate interest (Article 6(1)(f) RODO) in relation to your consent to receive the newsletter;
for analytical and statistical purposes – the legal basis for processing is our legitimate interest (Article 6(1)(f) RODO) in carrying out analyses of your activity on the Website to improve the functionalities used;
for the purpose of possibly establishing, pursuing or defending against claims – the legal basis of the processing is our legitimate interest (Article 6(1)(f) RODO).
Direct marketing
Your Personal Data may also be used by us so that we can direct marketing content to you via various channels, i.e. by email, by MMS / SMS or by telephone. We only undertake such activities if you have given us your consent, which you can withdraw at any time.
Social networks
We process your personal data when you visit our profiles maintained on social media (Facebook, YouTube, Instagram, Twitter). This data is processed exclusively in connection with the running of the profile, including keeping you informed about our activities and promoting various events, services and products. The legal basis for the processing of personal data for this purpose is our legitimate interest (Article 6(1)(f) RODO) to promote our own brand.
Cookies and similar technology
Cookies are small text files installed on your device when you browse the Website. Cookies collect information to facilitate your use of the Website – for example, by remembering your visits to the Website and the actions you perform. We may use the following types of cookies on the Website:
Service cookies
We use so-called service cookies primarily to provide you with services provided electronically and improve the quality. In this regard, we and other entities providing analytical and statistical services to us use cookies to store information or access information already stored on your telecommunications end device (computer, phone, tablet, etc.). Cookies used for this purpose include:
cookies with the data you enter (session identifier) for the duration of the session (user input cookies);
authentication cookies used for services that require authentication for the duration of the session (authentication cookies);
security cookies, such as those used for detecting misuse of authentication (user-centric security cookies);
multimedia player session cookies (e.g. flash player cookies);
persistent user interface customisation cookies for the duration of the session or a little longer (“user interface customisation cookies”),
cookies used to monitor website traffic, i.e. data analytics, including Google Analytics cookies (cookies used by Google to analyse how you use the Website, to compile statistics and reports on the website’s functioning). Google does not use the data collected to identify you, nor does it combine this information to enable identification. Detailed information on the scope and principles of data collection in connection with this service can be found at the following link: https://www.google.com/intl/pl/policies/privacy/partners.
“Marketing” cookies
We and our trusted partners also use cookies for marketing purposes, including in connection with targeting you with behavioural advertising. For this purpose, we and our trusted partners store information or access information already stored on your telecommunications end device (computer, phone, tablet, etc.). The use of cookies and the personal data collected through them for marketing purposes, in particular, to promote the services and goods of third parties, requires your consent, which can be withdrawn at any time.
Managing cookies
You can change your browser settings if you do not wish to receive cookies. Please note that disabling cookies that are essential for authentication processes, security, and maintenance of user preferences may make it difficult to use the Website.
To manage your cookie settings, select the web browser you are using from the list below and follow the instructions:
Edge
Internet Explorer
Chrome
Safari
Firefox
Opera
Mobile devices:
Android
Safari (iOS)
Windows Phone
Relevant marketing techniques
We use statistical website traffic analysis via Google Analytics (Google Inc., based in the USA). We do not transmit personal data to the operator of this service, only anonymised information. The service is based on the use of cookies on your end-user device. With regard to the information on user preferences collected by the Google advertising network, the user can view and edit the information resulting from cookies using the following tool: https://www.google.com/ads/preferences/.
As part of the Service, we use the Facebook pixel. This technology means that Facebook (Facebook Inc., based in the USA) knows that a registered person is using the Service. In this case, it relies on the data in relation to which it is itself a controller. We do not pass on any additional personal data from you to Facebook. The service is based on the use of cookies on your terminal device.
The purpose and scope of data collection and its further processing and use by service providers, as well as the possibility of contacting you and your rights in this respect, are described in the privacy policy of the service providers: We may use
https://www.facebook.com/policy.php
https://policies.google.com/privacy?hl=pl&gl=ZZ
We may use remarketing techniques that allow us to tailor advertising messages to your behaviour on the Website, which may give the illusion that your personal data is being used for tracking, but in practice, we do not pass on any of your personal data to advertising operators. A technological prerequisite for this is that cookies are enabled.
We may use a solution that investigates user behaviour by creating heat maps and recording behaviour on the Service. This information is anonymised before it is sent to the service operator so they do not know which individual it relates to. In particular, typed passwords and other personal data are not recorded.
Period of processing of personal data
The period for which we process your data depends on the type of service provided and the purpose of the processing. As a general rule, your data is processed for the duration of the service provided or the processing of your order until you withdraw your consent or make an effective objection to the processing of your data (in cases where the legal basis for the processing is our legitimate interest).
The processing period may be extended in cases where the processing is necessary to establish, assert or defend against possible claims, and thereafter only if and to the extent required by law.
After the end of the processing period, your data are irreversibly deleted or anonymised.
Your rights
As we process your personal data, you have the following rights:
The right to be informed about the processing of your personal data – on this basis, we will, upon your request, provide you with information about the processing of your data, including, in particular, the purposes and legal basis of the processing, the scope of the data held, the entities to which the data is disclosed and the planned date of deletion;
the right to obtain a copy of the data – on this basis, upon your request, we will provide you with a copy of the processed data concerning the person making the request;
the right to rectification – at your request, we are obliged to rectify any inconsistencies or errors in the personal data processed and to complete it if it is incomplete;
the right to erasure – on this basis, you can request the erasure of data whose processing is no longer necessary for any of the purposes for which they were collected;
the right to restrict processing – on this basis, we will, at your request, stop performing operations on your personal data – with the exception of operations to which you have given your consent – and their storage, in accordance with the retention rules adopted or until the reasons for restricting the processing cease to exist;
the right to data portability – on this basis – insofar as your data is processed in connection with a contract concluded or consent given – we will release the data you provided in a computer-readable format. You may also request that we send this data to another entity – provided, however, that we have the technical capacity to do so.
The right to object to processing for marketing purposes – you can object to the processing of your personal data for marketing purposes at any time without having to justify such an objection;
The right to object to other purposes of processing – You may object at any time to the processing of personal data that is carried out based on our legitimate interest (e.g. for analytical or statistical purposes or reasons relating to the protection of property); an objection in this respect should contain a justification;
the right to withdraw consent – if your data is processed based on your consent, you have the right to withdraw it at any time, but this does not affect the lawfulness of the processing carried out before your consent was withdrawn.
The right to complain – if you consider how we process your personal data breaches the provisions of the RODO or other data protection legislation, you can lodge a complaint with the President of the Data Protection Authority.
Data recipients
As we want to deliver the best possible service to you, we will disclose your personal data to our trusted partners, including, in particular, suppliers responsible for operating our IT systems, entities such as banks and payment operators, accounting service providers, couriers (in connection with the processing of your order), marketing agencies (for marketing services) and our affiliates.
Your personal data will only be shared with other entities for their own purposes, including marketing purposes if you have given your consent.
Transfer of data outside the EEA
The level of protection of personal data outside the European Economic Area (EEA) may differ from that provided by European law. For this reason, we will only transfer your personal data outside the EEA when necessary and with an adequate level of protection. You will be notified each time.
Security of personal data
Know that we take all steps to ensure that your personal data is processed by us in a secure manner – ensuring, above all, that only authorised persons have access to your data and only to the extent that this is necessary for their tasks.
We take all necessary measures to ensure that our subcontractors and other cooperating entities guarantee the application of appropriate security measures whenever they process your personal data on our behalf.
Contact details
For all matters referred to in this policy, in particular relating to the processing of your personal data, you can contact us by:
E-mail biznes@50kg.pl
by mail to the address 50kg Sp. z o. o., Ul. Twarda 18 00-105 Warszawa